Summary
Broad range of experience in advocating, researching, planning and implementing metrics- and usability-driven web sites and communications projects.
- Adept at finding innovative, practical solutions to meet business goals, user needs and technical requirements.
- Ability to organize, develop and lead comprehensive web projects with a focus on measurable, actionable improvements.
- Excellent communications skills with the ability to persuade, motivate and collaborate with cross-functional teams.
- Web Skills: Web 2.0 and Social Media; Information Architecture and Usability; Web Governance and Standards; Content Management; Findability; and User Experience
- Technical Skills: Adobe Dreamweaver and Photoshop; xHTML/CSS/Javascript; Microsoft Office and Visio; EMC Documentum, MOSS 2007 and WordPress; Search Optimization; Omniture SiteCatalyst and Google Analytics
Experience
Nortel
Intranet Strategist RTP, NC 03/08 – Present
Improve user experience, content management, business processes, and use of the intranet as the key corporate communications platform.
- Spear-headed project to evolve the functional corporate intranet and sales information center into stand-alone business unit intranets. Project was implemented using WordPress as a portal to a Documentum CMS and resulted in a cost savings of $250k/yr, increased productivity and improved user experience.
- Created a technical and experience roadmap for intranet evolution based on requirements and needs of employees, key stakeholders, communications and IT.
- Developed processes and technical solutions to meet confidential communication needs in a fluid and rapidly changing business environment; website averaged 1M page views/6 months.
- Worked closely with internal stakeholders to identify, recommend and execute measurable improvements to user experience and employee engagement.
- Analyzed existing governance model and led team project to develop end-to-end process and metrics for the creation and governance of new intranet sites.
- Co-wrote and developed a comprehensive web governance site spanning internal and external processes, policies, and web standards.
- Increased employee ownership of web content by 64% in six months through projects such as a revitalized training curriculum (designed and created web and video training collateral) and focused initiatives to empower employees to utilize the intranet as a primary communications platform.
- Researched and recommended metrics based approaches to increase traffic, findability and effectiveness of internal web communications.
- Led team analytics project, using Omniture SiteCatalyst and EMC Documentum, to identify and reduce stale content on the Nortel intranet by 15% overall.
Web Producer RTP, NC 05/07 – Present
Managed full life-cycle production of key internal websites and redesigns; including documenting business and user requirements, heauristic evaluations, information architecture, search optimization and site design, development and implementation.
- Ensured consistency and relevance of information available on corporate intranet. Edited web content for usability, accessibility and findability.
- Improved overall user experience and publishing efficiency through the creation of reusable, standards-based xHTML/CSS/JavaScript templates.
- Reduced corporate overhead through migration of intranet sites from stand alone servers into corporate intranet.
- Mentored and trained over 50 internal clients on communication strategies, use of publishing tools, writing for the web and web standards (including accessibility, 508 compliance, browser compatibility, and W3C standards).
- Optimized internal search through implementation of updated metadata requirements and monthly monitoring of keyword, best bets, and search term use and rank.
Express Personnel
Administrative Assistant Raleigh, NC 3/05 – 5/07
Prepared monthly and quarterly reports. Assisted in presentation and development of training programs. Edited and keyed grant proposals. Received, prioritized and entered clinical survey responses for psychotropic prescriptions. Analyzed efficiency potential of web database application.
Education
BA in Philosophy 5/07 — NC State University Minor: Technical and Scientific Communication
Associate of Arts 5/03 — Wake Technical Community College
Awards & Organizations
- Nortel – Awards of Excellence in Leadership, Customer Service, Innovation, Quality, and Business Impact
- Nortel – Communications Committee Co–chair of the Women's Business Council
- Nortel – Ontology Governance Board
- Triangle Area Usability Professionals Association(TriUPA) – VP Social Programs
Download Resume
Katrina, working with you has been one of my favorite parts of my job over the last several years. You bring so much creativity and talent to your job and I am so appreciative of working with you. -from a client in Corporate Responsibility