The Good Bits


Broad range of experience in advocating, researching, planning and implementing metrics- and usability-driven web sites and communications projects.

  • Adept at finding innovative, practical solutions to meet business goals, user needs and technical requirements.
  • Ability to organize, develop and lead comprehensive web projects with a focus on measurable, actionable improvements.
  • Excellent communications skills with the ability to persuade, motivate and collaborate with cross-functional teams.
  • Web Skills: Web 2.0 and Social Media; Information Architecture and Usability; Web Governance and Standards; Content Management; Findability; and User Experience
  • Technical Skills: Adobe Dreamweaver and Photoshop; xHTML/CSS/Javascript; Microsoft Office and Visio; EMC Documentum, MOSS 2007 and WordPress; Search Optimization; Omniture SiteCatalyst and Google Analytics



Intranet Strategist RTP, NC 03/08 – Present

Improve user experience, content management, business processes, and use of the intranet as the key corporate communications platform.

  • Spear-headed project to evolve the functional corporate intranet and sales information center into stand-alone business unit intranets. Project was implemented using WordPress as a portal to a Documentum CMS and resulted in a cost savings of $250k/yr, increased productivity and improved user experience.
  • Created a technical and experience roadmap for intranet evolution based on requirements and needs of employees, key stakeholders, communications and IT.
  • Developed processes and technical solutions to meet confidential communication needs in a fluid and rapidly changing business environment; website averaged 1M page views/6 months.
  • Worked closely with internal stakeholders to identify, recommend and execute measurable improvements to user experience and employee engagement.
  • Analyzed existing governance model and led team project to develop end-to-end process and metrics for the creation and governance of new intranet sites.
  • Co-wrote and developed a comprehensive web governance site spanning internal and external processes, policies, and web standards.
  • Increased employee ownership of web content by 64% in six months through projects such as a revitalized training curriculum (designed and created web and video training collateral) and focused initiatives to empower employees to utilize the intranet as a primary communications platform.
  • Researched and recommended metrics based approaches to increase traffic, findability and effectiveness of internal web communications.
  • Led team analytics project, using Omniture SiteCatalyst and EMC Documentum, to identify and reduce stale content on the Nortel intranet by 15% overall.
Web Producer RTP, NC 05/07 – Present

Managed full life-cycle production of key internal websites and redesigns; including documenting business and user requirements, heauristic evaluations, information architecture, search optimization and site design, development and implementation.

  • Ensured consistency and relevance of information available on corporate intranet. Edited web content for usability, accessibility and findability.
  • Improved overall user experience and publishing efficiency through the creation of reusable, standards-based xHTML/CSS/JavaScript templates.
  • Reduced corporate overhead through migration of intranet sites from stand alone servers into corporate intranet.
  • Mentored and trained over 50 internal clients on communication strategies, use of publishing tools, writing for the web and web standards (including accessibility, 508 compliance, browser compatibility, and W3C standards).
  • Optimized internal search through implementation of updated metadata requirements and monthly monitoring of keyword, best bets, and search term use and rank.

Express Personnel

Administrative Assistant Raleigh, NC 3/05 – 5/07

Prepared monthly and quarterly reports. Assisted in presentation and development of training programs. Edited and keyed grant proposals. Received, prioritized and entered clinical survey responses for psychotropic prescriptions. Analyzed efficiency potential of web database application.


BA in Philosophy 5/07 — NC State University Minor: Technical and Scientific Communication

Associate of Arts 5/03 — Wake Technical Community College

Awards & Organizations

  • Nortel – Awards of Excellence in Leadership, Customer Service, Innovation, Quality, and Business Impact
  • Nortel – Communications Committee Co–chair of the Women's Business Council
  • Nortel – Ontology Governance Board
  • Triangle Area Usability Professionals Association(TriUPA) – VP Social Programs
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One of the best things about what I do is the opportunity to help others be successful.

Account Management

client feedbackKatrina, working with you has been one of my favorite parts of my job over the last several years. You bring so much creativity and talent to your job and I am so appreciative of working with you. -from a client in Corporate Responsibility

All Things Web

client feedbackWhat sets Katrina apart (aside from her can-do attitude, her passion and her knowledge) are her instincts…there's a tangible benefit to having an innate sense for your subject matter, a natural talent if you will. Katrina has that in spades. She has a keen understanding of the technology available and what impact it can have on the average user. -from a teacher

Information Architecture

client feedbackKatrina, your tireless efforts to help redesign and launch our website have resulted in a website that our customers can use to get meaningful information. I have never worked with someone as available, responsive and cheerful. You make this part of my job easy. -from a client in Human Resources

Strategy & Project Management

client feedbackKatrina is very good at understanding her environment and constructing a vision for the future. Not only does she have a vision for the future, but she also develops a process and a timeline to get to that vision. Most people are able to do only one or the other. -from a mentor